KUSTOM® and NZERO seal a strategic collaboration to boost sustainability and innovation in the snow market in Spain
KUSTOM®, a Spanish brand specializing in high-quality snow products, today announced a new strategic collaboration with NZERO Organic Waxes & Lubes, a Spanish company that creates 100% organic, biodegradable, and sustainable waxes and lubricants. This agreement unites two medium-sized Spanish companies with a common goal: to grow together, support each other commercially, and strengthen their commitment to environmental sustainability in snow sports.
A collaboration with purpose
Thanks to this partnership, KUSTOM® will incorporate NZERO products into its manufacturing process and customer service, enhancing the performance and sustainability of its snow equipment. Furthermore, KUSTOM® customers will receive NZERO Express Waxes for on-slope use, thus boosting the user experience with effective and environmentally friendly solutions.
“This collaboration represents an important step for both companies and for the snow industry in Spain. Beyond a commercial agreement, it is a commitment to sustainability, innovation, and joint growth,” commented Gonzalo Arroyo Fernández, CEO of KUSTOM®.
Who is NZERO?
NZERO is a Spanish brand dedicated to the manufacture and marketing of completely ecological waxes and lubricants, developed with natural and vegetable ingredients, without toxic additives, to minimize the environmental impact of snow sports.
NZERO waxes are designed to deliver optimal performance in diverse snow conditions, making them suitable for alpine skiing, ski touring, cross-country skiing, and snowboarding. They are 100% biodegradable and sustainable, made from plant extracts such as soy and corn, without hydrocarbons or harmful chemicals. All of this reflects a clear commitment to technological innovation and respect for the environment, with the goal of reducing the ecological footprint of mountain sports.
A strong step for the snow market in Spain
The snow sports market in Spain has few specialized national brands. With this collaboration, KUSTOM and NZERO strengthen the presence of products made in Spain with high standards of sustainability and quality, fostering support among local businesses and offering differentiated solutions for snow sports enthusiasts and professionals.
This alliance not only fosters commercial advantages for both parties, but also reinforces the commitment to a greener and more responsible industry.
